Willow TV Inc which owns the online cricket video portal willow.tv has signed a pact with World Sport Group (WSG) to acquire the exclusive rights to distribute Indian Premier League on television, radio, broadband and internet in North America (including the United States and Canada), Mexico, Central and South America and the Caribbean.On the occasion of this tie up Mr. Lalit Modi Chairman & Commissioner, IPL, said "BCCI-IPL would like to welcome Willow TV, as its broadcast licensee and pleased to be working with Willow TV on the broadcast of the DLF Indian Premier League in the Americas and is confident that this will be a successful working partnership. We are sure the cricket fans in America could look forward to an exciting line up of matches as International and Indian cricket Stars compete with each other to offer the best of cricketing action".
The overseas market will be a big crowd puller for the IPL especially when you look at the online streaming consumption. The IPL has not even begun but the online war of websites and campaigns have already started. All the IPL teams have created their own sites and fan page and are using the online media and videos to lure fans to their teams.
Though willow.tv has still not announced the IPL online subscription package for the matches it does seem that it will be sold at premium rates given the star studded line up this series boasts of.
http://willow.tv/EventMgmt/Default.asp
The Indian Premier League is a Twenty20 cricket competition created by the Board of Control for Cricket in India (BCCI) and sanctioned by the International Cricket Council. The first edition of the Indian Premier League starts on 18 April 2008.
Each team will play the other seven teams home and away , the top four teams at the end of the group stages will proceed through to the semi finals.
There are eight teams in IPL and each team will play twice with other 7 teams.
Teams
- Bangalore Royal Challengers
- Chennai Super Kings
- Deccan Chargers
- Delhi Daredevils
- Kings XI Punjab
- Kolkata Knight Riders
- Mumbai Indians
- Rajasthan Royals
IPL telecasted by
- Sony Set Max
- Sky Sports
- Fox International
- Channel 9
- ATN CBN